Every Great Journey
Starts With a Single Step
This is more than a company timeline - it's the story of dreams realized, communities connected, and a vision that continues to grow with every partnership we forge.
Milestone 1: The Beginning
Addis Ababa, 2010
In Ethiopia's bustling markets, the vision was simple: connect families to quality products at fair prices.

Milestone 2: Building Bridges
Growing Beyond Borders
Every partnership opened new doors—linking Ethiopian excellence with global markets.

Milestone 3: The Human Touch
More Than Business
Behind every shipment is a family's livelihood. Behind every deal is someone's dream. We learned that successful trading isn't just about products - it's about people.

Milestone 4: Global Impact
Today & Tomorrow
From local markets to international hypermarkets, we've become the bridge that connects quality, affordability, and availability across continents.




























